The best clues are in the tail
In order to conduct business transactions, we need to build relationships of trust. The way to establish that trust is to engage in the right conversations - with the right people and with the most relevant information at our disposal.
Conventional ways of searching and discovering information - such as using search engines and social networks - are not sufficiently geared towards finding the most relevant information and significant strangers*.
With our advanced data analysis and recommendation algorithms, we reveal to you the information and the people that you may not even know to look for - through the Long Tail of Conversations.
Furthermore, we help organisations with complex communication structures to enhance their entire conversation life-cycle management. We offer powerful tools to create, share, manage and measure their on-line conversations across a wide variety of distribution channels.
The name Cluetail is a tribute to the Cluetrain Manifesto and the Long Tail concept.
"Markets consist of conversations, relationships and transactions," co-author Doc Searls wrote in the tenth-anniversary edition of the legendary Cluetrain Manifesto.
The term Long Tail, popularized by Chris Anderson, Editor-in-Chief of Wired magazine, refers to the digital marketplace where the amount and variety of niche offerings is virtually infinite.
*Significant strangers are potential customers, partners or even competitors who are highly relevant to your business, but not highly visible to you. Cluetail helps you identify relevant people and information in the Long Tail.